HeidiPay has opened a new office in Zürich
The Swiss fintech has opened a new office in Zurich to further drive its commercialization effort in Switzerland. With its new office HeidiPay hopes to support its strong growth momentum with increasing number of merchants signing up every week.
In recent years buy now pay later (BNPL) established itself as a fundamental tool to drive sales through increased conversion & basket size. The popularity of BNPL with online shoppers combined with last year’s surge in ecommerce purchases has also helped BNPL to boom internationally.
In Switzerland, HeidiPay hopes to leverage the country’s long-standing tradition of payment by invoice (a form of BNPL) through a more flexible and user-friendly solution.